Design Stationery Brand
We have been appointed to create a logo and a brand for luxury wedding stationery.
We manage complex marketing tasks and all visual and promotional aspects of these luxury design stationery.
The scope of works is listed below.
Canvas d'AMORE is a design brand for luxury custom-made stationery.
The brand stands for a great design standard as well as for personal tailored service.
Canvas d'AMORE provides the brides and grooms-to-be with excellent design and very personal services that should come with the wedding preparations - as personal as they can get.
Scope of the Services on the Project
Brand Positioning | Benchmarking
Design Stationery Advisory
Consulting and Advisory on the Brand
Marketing Campaign Management
The aim of the project was to create a unique stationery website presenting the business's ability to provide an excellent service.
This effort came from the observation of the market trends and step away from generalization, depersonalisations (online orders) making the whole process of wedding preparations custom-made.
The Process | Phases
Idea and Brainstorming
Positioning | Visual Language to target audience
Preparation and Conceptualization
Graphic Proposals with Solutions
Brainstorming with the client | Idea implementation
Technical implementation |
Website design and programming |
Website Design | Digital Solution
The best solution for the target audience, luxury, intuitive and user-friendly exposing mainly the products. Most of the content is picture based so client can see portfolio of works and the scope of design abilities for custom-made stationery.