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Design and Decision-Making
for Retail News Magazine 6/2022 Information Should Be “Served” in a Digestible Form. Subconscious and Unconscious Mechanisms Then Assist...

MA Emma Kocmanek Dikyova, DipArt
Jun 3, 20222 min read


Dopamine, Motivation, and Presentation
for Retail News Magazine 5/2022 To Win Attention and Motivate an Audience, We Must Evoke Curiosity and Provide Meaning. “In the end,...

MA Emma Kocmanek Dikyova, DipArt
May 1, 20222 min read


Communication Design and Social Context
for Retail News Magazine 5/2022 We Are Beings Who Develop Not Only Through Static Environments but Also Dynamic Ones—Like Our Social...

MA Emma Kocmanek Dikyova, DipArt
May 1, 20222 min read


Human Nature, Motivation, and Presentation
for Retail News Magazine 4/2022 Our Energy Is Limited. The Better We Channel It, the More Effectively We Can Communicate. “I hate...

MA Emma Kocmanek Dikyova, DipArt
Apr 3, 20222 min read


Design in Relation to Attentional Energy
for Retail News Magazine 4/2022 Our Energy Goes Where Our Attention Goes—A Mental Pipeline That Channels Energy Outward, and When...

MA Emma Kocmanek Dikyova, DipArt
Mar 31, 20222 min read


How to Stimulate Attention
for Retail News Magazine 3/2022 Attention Can Be Strengthened—It’s One of the Most Crucial Human Cognitive Abilities. “A person cannot...

MA Emma Kocmanek Dikyova, DipArt
Mar 3, 20222 min read


Omnipresent Design
for Retail News Magazine 1-2/2022 Aesthetics, Nature, the Brain, and Design Are Interconnected Through Interaction and Rules That Shape...

MA Emma Kocmanek Dikyova, DipArt
Feb 24, 20222 min read


Attention as a Window to Our Potential
for Retail News Magazine 1–2/2022 Next to Time, Attention Is One of the Most Precious Abilities We Possess. It Allows Us to Focus on...

MA Emma Kocmanek Dikyova, DipArt
Feb 24, 20223 min read


One Type of Intelligence… or “Multiple Intelligences”?
for Retail News Magazine 5/2019 We Usually Think About People in Terms of General Intelligence. But That Might Not Be the Only Way to...

MA Emma Kocmanek Dikyova, DipArt
May 21, 20192 min read
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