top of page


Search


Presentation Is a Performance
for Retail News Magazine 9/2022 You Are the Content of the Presentation—So You Must Step Into It Fully. “Integrity is choosing courage...

MA Emma Kocmanek Dikyova, DipArt
Sep 9, 20222 min read


Visual Design and Presentation Psychology
for Retail News Magazine 9/2022 Your Products and Services Can’t Speak. The Only Language They Truly Have Is the Visual One. Dress Them...

MA Emma Kocmanek Dikyova, DipArt
Sep 9, 20222 min read


The Psychological Cocktail of Design
for Retail News Magazine 7–8/2022 Objectivity Can Explain Much, But Sometimes It’s the Subjective Variables That Matter Most. “The...

MA Emma Kocmanek Dikyova, DipArt
Aug 2, 20222 min read


How People Learn
for Retail News Magazine 6/2022 There Are Many Ways to Engage an Audience—But the Key Is Making It Memorable. “Success occurs when...

MA Emma Kocmanek Dikyova, DipArt
Jun 10, 20222 min read


Design and Decision-Making
for Retail News Magazine 6/2022 Information Should Be “Served” in a Digestible Form. Subconscious and Unconscious Mechanisms Then Assist...

MA Emma Kocmanek Dikyova, DipArt
Jun 3, 20222 min read


Dopamine, Motivation, and Presentation
for Retail News Magazine 5/2022 To Win Attention and Motivate an Audience, We Must Evoke Curiosity and Provide Meaning. “In the end,...

MA Emma Kocmanek Dikyova, DipArt
May 1, 20222 min read


Communication Design and Social Context
for Retail News Magazine 5/2022 We Are Beings Who Develop Not Only Through Static Environments but Also Dynamic Ones—Like Our Social...

MA Emma Kocmanek Dikyova, DipArt
May 1, 20222 min read


Human Nature, Motivation, and Presentation
for Retail News Magazine 4/2022 Our Energy Is Limited. The Better We Channel It, the More Effectively We Can Communicate. “I hate...

MA Emma Kocmanek Dikyova, DipArt
Apr 3, 20222 min read


Design in Relation to Attentional Energy
for Retail News Magazine 4/2022 Our Energy Goes Where Our Attention Goes—A Mental Pipeline That Channels Energy Outward, and When...

MA Emma Kocmanek Dikyova, DipArt
Mar 31, 20222 min read


How to Stimulate Attention
for Retail News Magazine 3/2022 Attention Can Be Strengthened—It’s One of the Most Crucial Human Cognitive Abilities. “A person cannot...

MA Emma Kocmanek Dikyova, DipArt
Mar 3, 20222 min read


Design and Environment
for Retail News Magazine 3/2022 The Environment Significantly Influences Human Psychology, Our Mental State, and Ultimately Our Behavior....

MA Emma Kocmanek Dikyova, DipArt
Mar 1, 20222 min read


Omnipresent Design
for Retail News Magazine 1-2/2022 Aesthetics, Nature, the Brain, and Design Are Interconnected Through Interaction and Rules That Shape...

MA Emma Kocmanek Dikyova, DipArt
Feb 24, 20222 min read


Attention as a Window to Our Potential
for Retail News Magazine 1–2/2022 Next to Time, Attention Is One of the Most Precious Abilities We Possess. It Allows Us to Focus on...

MA Emma Kocmanek Dikyova, DipArt
Feb 24, 20223 min read


The Unconscious, Retail, and Religion
for Retail News Magazine 12/2019 THE UNCONSCIOUS AND THE CONSCIOUS The unconscious mind refers to the automatic processes of our...

MA Emma Kocmanek Dikyova, DipArt
Dec 22, 20192 min read


Neuroaesthetics: Beauty Is in Us
From the Shelf, Many Products Call for Your Attention. But What Leads You to Pick the “Most Beautiful” One? You’re standing in a store,...

MA Emma Kocmanek Dikyova, DipArt
Nov 22, 20192 min read


Neurodesign and Presentations
for Retail News Magazine 9/2019 The Purpose of a Presentation Is to Capture the Audience, Persuade Them of Your Idea, Service, or...

MA Emma Kocmanek Dikyova, DipArt
Sep 21, 20192 min read


The Objectivity of Decisions
for Retail News Magazine 7–8/2019 Most of the Time, People Make Decisions Based on Intuition—Which Leaves Room to Influence Them....

MA Emma Kocmanek Dikyova, DipArt
Aug 21, 20192 min read


Graphic Designers, Academia, Practice, and Return on Investment
for Retail News Magazine 4/2019 Graphic Design Is a Commercial Communication Tool Used Across All Industries. Its Core Principles...

MA Emma Kocmanek Dikyova, DipArt
Apr 21, 20192 min read


Design, Science and Information
for Retail News Magazine 3/2019 The Effectiveness of Design Should Be Evident in the Brain’s Reactions, Which in Turn Influence Our...

MA Emma Kocmanek Dikyova, DipArt
Mar 22, 20192 min read


Shopping Centers and Science
for Retail News Magazine 1–2/2019 The Appearance of Shopping Centers Has Changed Significantly Since Their Inception. Most Have...

MA Emma Kocmanek Dikyova, DipArt
Feb 28, 20192 min read
bottom of page


