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DESIGN: First Impressions – How Do They Actually Work?
“FIRST IMPRESSIONS” SHAPE OUR OPINIONS – WHETHER IT'S ABOUT A POTENTIAL PARTNER, A PRODUCT, A SERVICE, OR A VISUAL MESSAGE. The Power of...

MA Emma Kocmanek Dikyova, DipArt
Oct 19, 20182 min read


In-Store Communication Design: How People Decide
for Retail News Magazine 9/2018 “Intuition is unconscious accumulated experience informing judgment in real time.”— Alain de Botton We...

MA Emma Kocmanek Dikyova, DipArt
Sep 20, 20182 min read


Innovation, Original Solutions and Creativity – How the Creative Process Affects Problem Solving
for Fashion Retail Magazine 7–8/2018 We often associate creativity only with art, but globally, this term is used across all fields....

MA Emma Kocmanek Dikyova, DipArt
Aug 3, 20183 min read


In-Store Communication Design (6): Emotions
for Retail News Magazine 7–8/2018 “Emotions make us human. Denying them makes us beasts.”— Victoria Klein Emotions and human desires are...

MA Emma Kocmanek Dikyova, DipArt
Aug 1, 20182 min read


Communication Design – Neurodesign in Practice
for Fashion Retail Magazine 5–6/2018 COMMUNICATION DESIGN – NEURODESIGN IN PRACTICE Neurodesign – the academic sibling of practical...

MA Emma Kocmanek Dikyova, DipArt
Jun 29, 20182 min read


In-Store Communication Design (5): Neurodesign in Practice
for Retail News Magazine 6/2018 Effective and functional design is a critical step toward business success. Knowing which elements are...

MA Emma Kocmanek Dikyova, DipArt
Jun 21, 20182 min read


In-Store Communication Design (4): How People Think
for Retail News Magazine 5/2018 The brain is wider than the sky.”— Emily Dickinson UNDERSTANDING HOW PEOPLE THINK THROUGH VISUAL...

MA Emma Kocmanek Dikyova, DipArt
May 20, 20182 min read


Augmented Reality – A Trend in Retail
for Fashion Retail Magazine 3–4/2018 Augmented Reality (AR) is a rapidly evolving, highly intuitive tool for customers that is gaining...

MA Emma Kocmanek Dikyova, DipArt
Apr 30, 20182 min read


In-Store Communication Design (3): The Psychology of Reading and Understanding
for Retail News Magazine 4/2018 “Either write something worth reading or do something worth writing.”— Benjamin Franklin IF YOU CREATE...

MA Emma Kocmanek Dikyova, DipArt
Apr 20, 20182 min read


In-Store Communication Design (2) – The Psychology of Visual Stimuli
for Retail News Magazine 3/2018 Let your clients see what you want them to see.If you can purposefully attract their attention, inspire...

MA Emma Kocmanek Dikyova, DipArt
Mar 29, 20182 min read


In-Store Communication Design (1)
for Retail News Magazine 1–2/2018 THE SUCCESS OF EVERY STORE LIES IN THE DETAILS. LET’S CREATE A UNIQUE CONNECTION WITH CUSTOMERS...

MA Emma Kocmanek Dikyova, DipArt
Mar 4, 20182 min read


Fashion Design and Technology"
Fashion Retail issue 1–2/2018 Fashion and technology are not usually seen as related fields. However, in recent years, we are...

MA Emma Kocmanek Dikyova, DipArt
Feb 28, 20182 min read
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