for Retail News Magazine 6/2022 Information Should Be “Served” in a Digestible Form. Subconscious and Unconscious Mechanisms Then Assist with Decision-Making. “We decide fast and slow. It depends on the situation, our needs, upbringing, society... on the matrix of circumstances that, as information providers, we can influence to some extent through our own expertise.” THINKING SYSTEMS 1 AND 2 Popularized by Daniel Kahneman in his book Thinking, Fast and Slow, these two system

for Retail News Magazine 5/2022 To Win Attention and Motivate an Audience, We Must Evoke Curiosity and Provide Meaning. “In the end, people won’t remember what you said or did—they’ll remember how you made them feel.”— Maya Angelou Dopamine and Curiosity Dopamine is a neurotransmitter in the brain. It plays a key role in the reward system and is essential to motivation. It makes life more enjoyable when we anticipate rewards or new experiences. It drives us to seek out and ac

for Retail News Magazine 5/2022 We Are Beings Who Develop Not Only Through Static Environments but Also Dynamic Ones—Like Our Social Space. COMMUNICATION, PRESENTATION & SALES The largest part of our brain is dedicated to visual perception, because we interpret most of our environment through sight. Visual stimuli directly affect how we perceive our surroundings, and in turn, how we behave—both in exterior and interior spaces. This holds true on: A micro scale – where we live

for Retail News Magazine 4/2022 Our Energy Is Limited. The Better We Channel It, the More Effectively We Can Communicate. “I hate perfection. It isn’t human.”— Erich Maria Remarque Lazy by Nature? Maybe That’s a Good Thing The claim that humans are inherently lazy may sound negative or even cynical. But what if laziness actually serves a positive evolutionary purpose? Thanks to this natural tendency, we are driven to invest our energy in innovations and inventions that make l

for Retail News Magazine 4/2022 Our Energy Goes Where Our Attention Goes—A Mental Pipeline That Channels Energy Outward, and When Aligned, Back to Us. “The art of being wise is knowing what to overlook.”— William James Our Attention Is Selective We are surrounded by countless stimuli. To prevent our mental space from being overloaded, our mind allows us to focus only on specific inputs. What those inputs are depends on: Our individual mindset, Interests, Experiences, and Our

for Retail News Magazine 3/2022 Attention Can Be Strengthened—It’s One of the Most Crucial Human Cognitive Abilities. “A person cannot learn concentration without first becoming sensitive to themselves.”— Erich Fromm Each of Us Has a Different Ability to Concentrate This can be influenced by: Genetics Upbringing Environment But attention can also be trained and stimulated using various methods and tools. The “Negotiation Method” One proven practice is the so-called mediation

for Retail News Magazine 3/2022 The Environment Significantly Influences Human Psychology, Our Mental State, and Ultimately Our Behavior. COMMUNICATION, PRESENTATION & SALES Any environment we are exposed to stimulates us.Its identity is crucial, as it becomes an external reflection of our inner state. How we perceive external identity also mirrors our internal identity. Let’s consider the interior:The way a space is decorated speaks to us indirectly—it initiates interaction,

for Retail News Magazine 1-2/2022 Aesthetics, Nature, the Brain, and Design Are Interconnected Through Interaction and Rules That Shape Their Mutual Communication. Let’s look around our current environment and ask ourselves:What here wasn’t designed? We’ll likely conclude that there’s not a single object around us that hasn’t undergone some form of design. A designer—someone who creates functional and often aesthetic solutions—is the person who finds a balance between visual

for Retail News Magazine 1–2/2022 Next to Time, Attention Is One of the Most Precious Abilities We Possess. It Allows Us to Focus on Selected Phenomena. “Energy flows where attention goes.”— Ralph Smart ATTENTION AND OUR INNER ENERGY Attention is one of our most precious inner “gems.” It’s the gateway to our internal energy, which we direct based on what we choose to focus on. Imagine attention like looking through a tube. We're surrounded by a complex reality, but we only se