for Retail News Magazine 1–2/2018 THE SUCCESS OF EVERY STORE LIES IN THE DETAILS. LET’S CREATE A UNIQUE CONNECTION WITH CUSTOMERS THROUGH SOPHISTICATED COMMUNICATION DESIGN. “People will forget what you said, people will forget what you did, but they will never forget how you made them feel.”— Maya Angelou (2013) How your store communicates with customers significantly influences their behavior. We know this.The more effective—and thus more sophisticated—this communication is

Fashion Retail issue 1–2/2018 Fashion and technology are not usually seen as related fields. However, in recent years, we are increasingly observing trends that are shifting wearable fashion into new dimensions. The world of technology is merging with the world of fashion, as tech giants like Amazon, Apple, Google, and others invest in exploring ways to connect technology with the fashion industry. The imaginary line between these two sectors is fading. We’re no longer talkin