In a world where first impressions are formed in milliseconds, what you say may not matter nearly as much as what your body says. That’s the powerful premise behind the work of social psychologist Amy Cuddy, whose research on non-verbal communication has made waves in psychology, personal development, and even the design of physical and digital spaces. If you're navigating human relationships, understanding the link between body language, confidence, and presence could be you

for Retail News Magazine 12/2019 THE UNCONSCIOUS AND THE CONSCIOUS The unconscious mind refers to the automatic processes of our psyche.Although these processes lie outside of conscious awareness, modern science confirms they have a major impact on our perception, decision-making, and behavior. Some theories suggest the unconscious includes: Repressed emotions, Subliminal perception, Involuntary reactions, and Desires. Our conscious mind often rationalizes these reactions—eve

From the Shelf, Many Products Call for Your Attention. But What Leads You to Pick the “Most Beautiful” One? You’re standing in a store, confronted by a rainbow of colors, labels, shapes, and temptations.Your eyes dart between products—which one will you choose? Most likely, it’s the one that makes the strongest first impression. Even if you consider other options, your brain has already made a choice. That product—the most “beautiful” to you—ends up in your shopping cart.It’s

for Retail News Magazine 9/2019 The Purpose of a Presentation Is to Capture the Audience, Persuade Them of Your Idea, Service, or Product, and Deliver the Message Clearly and Memorably. There are countless techniques for creating engaging presentations. Yet we often default to tools that overload our audience’s mental channels, resulting in confusion. Fortunately, we can lean on simple principles of neurodesign—which connect neuroscience with design—to make our communication

for Retail News Magazine 7–8/2019 Most of the Time, People Make Decisions Based on Intuition—Which Leaves Room to Influence Them. “Truthfulness is a quality that feels right based on intuition, opinion, or perception—regardless of logic or evidence.”This explains why many of our decisions are made subconsciously. Even when inaccurate, they form a critical part of how we decide. PHOTOGRAPHY + TEXT Text paired with photography enhances the perception of truth. When visuals are

for Retail News Magazine 5/2019 We Usually Think About People in Terms of General Intelligence. But That Might Not Be the Only Way to Understand Mental Processes. By Emma Dikyová, Creative Laboratories Worldwide “Everybody is a genius. But if you judge a fish by its ability to climb a tree,it will live its whole life believing that it is stupid.”— Albert Einstein Gardner's Theory of Multiple Intelligences Professor Howard Gardner of Harvard University introduced the theory of

for Retail News Magazine 4/2019 Graphic Design Is a Commercial Communication Tool Used Across All Industries. Its Core Principles Reflect How Our Brain Perceives Visual Information. Design Education and the Role of the Designer While design students are globally trained primarily in creative production processes, they should also be consistently exposed to humanities and social sciences—including brain development, perception, culture, psychology, experimental psychology, ant

for Retail News Magazine 3/2019 The Effectiveness of Design Should Be Evident in the Brain’s Reactions, Which in Turn Influence Our Behavior and Actions. Let’s view design as a mirror—its reflection is our reaction. Understanding those reactions is supported by various scientific disciplines: neuromarketing, psychology, and behavioral economics, among others. Professionals who use design in any aspect of their work must understand the mechanisms behind human behavior to make

for Retail News Magazine 1–2/2019 The Appearance of Shopping Centers Has Changed Significantly Since Their Inception. Most Have Undergone Renovations or Complete Redesigns. By Emma Dikyová, Creative Laboratories Worldwide & Vladislav Kulhánek, ABMV Cultural and Societal Shifts The cultural and societal changes of the late 20th century brought with them new trends in the construction of shopping complexes. This period saw a massive boom in shopping centers. Among the first mod